Internet Marketing including Search Engine Optimization

Allied Internet Productions, Inc. is an Internet marketing and Web design company that specializes in optimizing Web sites that haven’t been getting enough referrals from the search engines.

We are a search engine optimization (SEO) company that communicates with our Internet marketing clients so that they never have to guess what we're doing to increase traffic on their Web sites. We find that we can work much more intelligently when our clients understand the Internet marketing services we're providing.

What is Internet Marketing?

Many people have grown accustomed to thinking about search engine optimization (SEO) as a comprehensive term for marketing a website, but SEO is just the beginning. Think instead about Internet marketing, which includes both search engine marketing and social media marketing.

1. Search Engine Marketing

Search engine marketing is initially implemented during content development, but continues during the life of the website. It includes the search engine optimization that must be an integral part of your content development, but it also involves a long-term commitment to monitoring your online competitors and creating authoritative content for your site. You should:

• update your existing content every quarter.
• add new content every month.
• update your competition research at least every quarter.
• analyze your site’s performance at least once a month.
• continue to get relevant sites to link to yours.

2. Social Media Marketing

Social media marketing involves a long-term commitment to establishing and nurturing mutually-beneficial reciprocal online relationships that will help you improve your products and services, strengthen your reputation, and drive traffic to your site that you may otherwise have to concede to your competitors.

• You should establish or upgrade a blog that is associated with your company’s website,
  • use your blog to strengthen your site’s position as a trusted authority, and
  • submit your best web content and blog posts to social bookmarking sites to call attention to the authoritative information you’re offering.
• You should participate in social networking sites intelligently, honestly, and creatively.
• You should use social media tools — including aggregating services (social bookmarking) and content-sharing sites — appropriately and at just the right time to send visitors to your site.

It’s already become clear that social media marketing will be one of the most important factors in the success of 21st century small businesses. If you’re determined to excel in your online competitive environment, you will make a long-term commitment of time and creative energy to social media marketing. For small businesses and organizations, this commitment doesn’t need to involve significant financial outlay.

After the fundamentals are in place and your new business website has been launched, you have to make your website come alive. There are now ways to get much more traffic on your site than you could ever expect if your only concern is search engine optimization:

• You can select some of the new social media tools to share what you know about your products and services.
• You can let self-selected customers or clients collaborate with you as you expand your products and services and improve your procedures and policies. You can let them give you value as well as cash as they become part of a community that you establish as part of your website.
• You can establish and nurture online relationships with carefully selected bloggers and others online who are in a position to influence your target audiences because they specialize in the kinds of products and services you offer.

Collaborating with customers? Establishing communities? Nurturing relationships? What’s next, holding hands, singing, and swaying back and forth? Small-business owners and managers who are just trying to make a living in this economy may think they don’t have time for this kind of thing.

But seriously, social media marketing — one part of what’s called Web 2.0 — has become an indispensable part of Internet marketing. There is now an extraordinary window of opportunity for small businesses and organizations that are determined to compete successfully on the Internet.

Look at it this way: if you’re ready to move forward, there are now once-in-a-lifetime opportunities for small businesses to take advantage of the fact that social media marketing is not yet even on the radar of most small businesses. The situation I’m talking about is analogous to the mid-1990s. Imagine if back then you had bought dozens of the domain names that are now so valuable. Imagine if you knew then what a small-business website was going to mean now. You could easily have dominated your online competitive environment and expanded your business to the point that you would be relatively unaffected by the economic conditions we’re all facing now.

If you own or manage a small business, you really don’t need to feel inadequate if you don’t understand much of this. How would you? For many small businesses, the design and content of their website dates back to the days when businesses just wanted to have a site because they were told that it was important. A “Webmaster” — as they were called back in those days — took your information and turned it into a website. Those old “online brochure” websites sprang up everywhere during the late 1990s, and while you may have had a new design or two since then, it’s much more competitive now, isn’t it?

A significant number of major corporations have already committed themselves to Web 2.0 Internet strategies. We’re talking about Bank of America, Boeing, FedEx, General Motors, IBM, Microsoft, Motorola, Pfizer, Procter & Gamble, and Wells Fargo, for example.

Many (but by no means all) large corporations have been aware of Web 2.0 — particularly social media marketing — since the beginning of this century. Their marketing, advertising, and public relations professionals discovered some years ago that “offline marketing” can no longer take their companies where they need to go. Small businesses don’t need to adopt the whole range of Web 2.0 strategies that the big guys do, but you need to start understanding the basics of social media marketing right now.

Call us 1-800-935-1820 to discuss your site, and you can also take a look at our business blogging site.

Fundamental Internet Marketing Services

We offer fundamental Internet marketing and SEO services that we explain here, and we offer individualized services and personal coaching for social media marketing. Our business blogging services site goes into considerable detail about this important part of social media marketing.

From our offices in the Denver, Colorado, metro area, we search engine optimization services and Internet marketing to small and mid-sized businesses in Colorado — including Aurora, Boulder, Broomfield, Centennial, Denver, Englewood, Greenwood Village, Lakewood, Littleton, Northglenn, Parker, Thornton, Westminster, and Wheatridge — and across the country.

Better Placement on Search Engine Results Pages

Our goal is always the long-term success of your website — a gradual increase in the number of referrals your site gets from the search engines. Your long-term success depends on your sustained commitment to making the content of your site better than the content of your competitors' sites.

You can buy paid ads on the search engine results pages, of course, but your real goal is to be listed towards the top of the “generic” or “organic” listings. Some reports about how people ignore the paid ads on the top and to the left of the generic listings are sobering, by the way. At any rate, pay-per-click should ordinarily be a temporary strategy.

We will be happy to discuss our basic services as well as long-term Internet marketing strategy with you. Call us at 1-800-935-1820.

We are are almost always available Monday through Friday from 9:00 a.m. Eastern until 5:00 p.m. Pacific. If your call goes to voicemail, please leave a message with your number and the best time to call you, and we'll return your call.

Return to Top

The Marketing Process     What is SEO?     Our Recommendations

Pay-Per-Click     Request a Proposal     Search Results Pages

Site Traffic Analysis     Business Blogs     Marketing Trends

Terminology     Web Design     About Us     Contact Us

Privacy     Disclaimer     Links     Sitemap     Home

Allied Internet Productions, Inc.
303-935-1820
800-935-1820

Copyright © 2008 Allied Internet Productions, Inc.
All Rights Reserved